This is the sixth in a series of articles on the design and use of print media for value added marketing and advertising . If used 19, this report deals with postcards, one of the most cost effective way of print advertising. They can be costly with small return, if not used properly. Today's article will offer some tips on how to use them properly with the highest return value.
First and foremost, include your site (URL) and email address in all your current ad campaigns; on your business cards and other marketing your business with print material. Include your address should be consistent throughout your materials including fonts, colours, logo, tag line, etc.. Build a relationship and your customers will come to recognize your image. Include your URL on all your letterhead, flyers, brochures, envelopes, invoices, checks, fax coversheets, proposals, business cards, newsletters, press releases, and media kits. Let people know you have a method and information on services and your company's products can be seen at any time.
Design it. (Using a stock/template card will appear just like everyone else's card) You can do this yourself. Companies like Vistaprint allow you to upload your own design.
And how wonderful it is that things have changed. Ten years ago, even competing for customer loyalty online was constrained by budget, and big business still held the upper-hand with technology and turn-key advertising opportunities. Now however, with the evolution of social media marketing, consumers are no longer moved by the trends set by big business; instead, it is the customer who'sets the standards' - and we're asked to follow.
Ever seen a video with a Get the facts person sitting at a desk, speaking about a specific subject? Did you observe the crooked picture on the wall, the cluttered desk and the shirt; yea real exciting. This isn't a video. Video is meant to present a visual experience in addition to a meaning. Make the most of movie by including a story line that is visual. Get out from behind the desk, move around a bit, change scenes and interact with other people. With what you have to say, mixing a visual story has infinite more impact than a static video.
Invest in pamphlet stands as well as sales persons to hand out materials while supporting their effort with poster print as well as vinyl sign displays. Portability. You can pass out your business brochures anywhere - on the street, in your business office, in other business offices, you can hang them on bulletin boards - basically anywhere you think people will see them! And, people can take the brochures with them and read them at their leisure. Illustrator Template Brochure and Print Shop Brochures - Choose. However, a lot of businesses often have problems with creating their brochure printing because of limited budget and lack of skill in designing and writing the copy.
Company every product or service requires. Create or it's up to you to discover this element of uniqueness. Differentiate your business, yourself and your products and watch your profits soar!